Is your dealership still open on Sunday? Seems like stores that are closed don’t lose the business. Our DP thinks we are getting added business by losing work/life balance.
It’s high time DPs look at F&I gross instead of just unit counts. Rushing deals and burning out staff for "redistributed" business is a losing game. A rested team on Monday is worth way more than a few low-margin Sunday sales. Trust the data, not the gut!
The newest sales-call research may strengthen the argument for quality coverage instead of simply more hours. Being open Sunday does not create much value if the person answering the phone fails to discover the customer’s needs or ask for an appointment. A six-day showroom with strong seven-day digital and phone coverage could theoretically outperform a seven-day store with weak execution. Maybe the metric should be appointments and sold units generated per staffed hour rather than whether the doors were technically open.
It’s high time DPs look at F&I gross instead of just unit counts
It’s high time DPs look at F&I gross instead of just unit counts. Rushing deals and burning out staff for "redistributed" business is a losing game. A rested team on Monday is worth way more than a few low-margin Sunday sales. Trust the data, not the gut!
The newest sales-call…
The newest sales-call research may strengthen the argument for quality coverage instead of simply more hours. Being open Sunday does not create much value if the person answering the phone fails to discover the customer’s needs or ask for an appointment. A six-day showroom with strong seven-day digital and phone coverage could theoretically outperform a seven-day store with weak execution. Maybe the metric should be appointments and sold units generated per staffed hour rather than whether the doors were technically open.
Pagination
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