Domestic destination fees are now averaging $2,189 per vehicle. Full-size GM and Ford trucks and SUVs are at $2,795. That number has gone up 163 percent since 2025 and another 25 percent on top of that in 2026. The fee that used to be a minor line item on a window sticker is now a meaningful chunk of transaction cost and it is not negotiable, it is not optional, and it is not something we can control. Customers notice it and they ask about it and there is no good answer that does not make the OEM look like they are running a hidden price increase through a line item most buyers never paid attention to before.
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